Field operations data, territory planning methodology, and the numbers behind a New England sales route.
| Location | Shrewsbury, MA (Worcester Co.) |
| Territory | Central Mass — Worcester, Middlesex, Norfolk counties |
| Focus | B2B SaaS / Industrial software accounts |
| Active Accounts | 147 tracked |
| Pipeline Value (Q3) | $2.4M ARR target |
I'm a B2B sales rep covering the Worcester County corridor and adjacent territories. Every morning before I hit Route 20, I run the numbers: which accounts are worth the drive, what's my revenue-per-mile efficiency, where does the pipeline break down by stage. This site is that process — externalized, documented, and built to be useful for anyone running a field territory in New England or beyond.
The tools here are grounded in real route logistics — actual drive times between Worcester County towns, Census Bureau economic data for the region, and the kind of risk-weighted scoring I use to decide whether a prospect in Palmer is worth leaving a warm lead in Framingham.